custom jewellery (often referred to as fashion jewellery) is frequently promoted as a stylish option. While it can enhance an outfit, its appeal is often fleeting, and it comes at a significant environmental and health cost.

Fine jewellery distinguishes itself through its premium materials, such as gold and silver, known for their rust resistance, remarkable durability, and recyclability. Fine jewellery is not just an accessory; it adds the finishing touch that elevates an outfit and gives a sense of refinement and elegance. When you wear fine jewellery, you’re not just making a fashion statement—you’re making an investment in quality and longevity that can be appreciated for years to come. The craftsmanship and attention to detail in fine jewellery are what truly set it apart, allowing it to become a cherished part of your collection and a timeless piece that can be passed down through generations.

In contrast, fashion jewellery is typically crafted from non-precious metals and synthetic materials like plastic and cheap alloys. Many fashion jewellery pieces contain plastics, which contribute to pollution and environmental degradation. Cheap alloys, while more durable than plastic, often contain nickel, which can cause allergic reactions in sensitive individuals. Additionally, these items frequently have a limited lifespan and often end up in landfills.

Moreover, fashion jewellery can pose health risks; after just a month of daily wear, it may begin to peel, and metals like brass—often thinly plated with gold or silver—can cause unsightly green stains on the skin and clothing when exposed to moisture. Many fashion jewellery designs are merely cheap imitations of original designer creations.

At Coco & Elsa, we advocate for fine jewellery not only because it’s our business but because we believe in offering customers something better: beautiful, sustainable pieces worth their investment. Instead of spending $30 or $40 on items that harm both the environment and personal health, we provide genuine fine jewellery built to last.

For the same $30, we offer solid silver jewellery that can endure a lifetime and even become a cherished heirloom. Although silver may tarnish over time, it can easily be polished back to its original brilliance.