Today, custom jewellery (often referred to as “fake jewellery”) is frequently marketed as fashion jewellery. While it may temporarily enhance an outfit, its short lifespan comes at a significant cost to the environment.

Custom jewellery is typically made from non-precious metals and synthetic materials like plastic, silicone, and acrylic, which are harmful to the planet. These materials are not biodegradable, meaning they accumulate in landfills, contributing to the global waste crisis. The production process for custom jewellery often involves energy-intensive manufacturing methods that emit high levels of carbon and other pollutants. Over time, these pieces—designed for quick fashion trends—become throwaway items, adding to the growing problem of single-use, disposable products.

More troubling is the fact that these materials often contain chemicals that can be hazardous, not only to human health but also to ecosystems when improperly disposed of. Plastics and non-precious metals can leach toxins into the soil and waterways, leading to long-term environmental damage.

Fine jewellery, on the other hand, stands apart due to its use of premium, sustainable materials like gold and silver. These metals are highly durable, resistant to rust, and recyclable. Investing in fine jewellery means investing in timeless, long-lasting pieces that can be worn for decades, reducing waste and the need for frequent replacements.

Moreover, fine jewellery often features exquisite craftsmanship, intricate designs, and the use of ethically sourced gemstones, enhancing both its beauty and value. These pieces can serve as meaningful gifts, cherished heirlooms, or statements of personal style, making them much more than just accessories. Fine jewellery also tends to appreciate over time, providing a potential return on investment, unlike custom jewellery that quickly loses value.

At Coco & Elsa, we are not only advocating for fine jewellery because it’s our business, but because we believe in offering customers something better—beautiful, sustainable pieces that respect both the environment and the value of their investment. Instead of spending $30 or $40 on jewellery that harms the environment and personal health, we offer genuine fine jewellery that is crafted to last.

For the same $30, we provide solid silver jewellery that can last a lifetime and even become an heirloom. Unlike custom jewellery, even if silver tarnishes over time, it can be easily polished back to its original brilliance—ensuring it remains a cherished, sustainable choice.